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SwatchScubaqua 2026

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SwatchScubaqua 20262026

A fresh dive into the SWATCH SCUBAQUA universe, created alongside MOX London. Building on the success of our jellyfish-filled CG world, we’ve reimagined the environment to showcase the collection's new seasonal colourways. Featuring dynamic simulations and photoreal textures, the campaign continues its global rollout across massive digital out-of-home screens in New York, Tokyo, and Seoul.

Together with

Alice Shaughnessy • Baak Grey • Alexander Hahn • Axel Schoterman • David Padilla • Luca Struchen • Kenan Van Looveren • Adam Morten • Fabrizio Sutter • Catriona Brown • Matt Bolton • Amanda Wilmer • Laura Helmich